Cowboys are already mailing out NFC Championship tickets
After back-to-back-to-back 8-8 seasons, it looks like Jerry Jones and the Dallas Cowboys front office is overly confident in the team’s success for this season. According to ESPN, the Dallas Cowboys have already mailed out playoff and NFC Championship tickets to season ticket holders. The team’s director of corporate communications says they were mailed out for the convenience of their fans.
“It’s a convenience for our season-ticket holders to have everything in one package,” said Brett Daniels, the Cowboys director of corporate communications. “It’s an evolution to be fan-friendly. They have their tickets online and if we clinch a playoff berth they go to the computer and click they want the tickets.”
ESPN has also confirmed that the Cowboys are the only NFL team to pre-print their playoff tickets and send them out this year, but it is expected that more teams will follow suit in 2015.
“It’s operationally efficient for the teams, and it’s convenient for the fan,” Lafemina said. “There are times when teams don’t know if they are hosting a playoff game until a week before, and doing this helps eliminate some of the friction that exists among the teams and fans. This dovetails nicely with our new policy. If a fan says they will pay if a game is played, the team can now charge that fan and the ticket is already in hand.”
The team appears to also be hoping to give their fans something to hope for throughout the entire season by sending out playoff tickets early.
“It’s a bold move and gives season-ticket holders a tangible asset that they can look at all season long and gives them hope and something to look forward to,” said Jimmy Siegendorf, a Cowboys fan who is the owner of Florida-based ticket brokerage Premium Seats USA, which specializes in NFL ticket and tailgate packages. “On the flip side, it could result in salt in the wound if the team falls short of its goals once again.”
If the Cowboys fail to make the playoffs, their fans could be a little upset that they received playoff tickets in August. However, if sending out tickets early helps the Cowboys fill up their stadium for an eventual playoff game, than this may be a genius idea.