All over the world, the citizens of different countries have special relationships with bookies. In some countries, sports betting is illegal while a lot of countries have a heathy obsession with sports betting. But is there any difference in the betting culture in the Nordic countries vs the UK, US, and Spain for example? Even though all these countries are mostly European and share many cultural traits there seems to be a large difference in which bookies are chosen as the nations favourite.
The Nordic Countries are obsessed with sports betting and online casinos. Swedes, Danes, Norwegians, Finns, and Icelanders alike all prefer bookies that are trustworthy and have some experience. Many say it is due to thesafe welfare system that characterizes Nordic countries which shows itself in the betting world.
Unibet is an extremely popular bookie. Having the friendly Glenn Hysén as the main face for the company has increased the popularity of this bookie a lot. Glenn is an old footballer but after his career as a football player, he’s been taking on several tv jobs such as commentator and studio expert. Unibet is founded in Sweden which makes it reliable to all the Nordic countries. A local touch really comes handy if you want to reach the Nordic market since many of the citizens are incredibly proud of their rich heritage.
Other popular bookies in the Nordic region are Betsson, Bet365, Bethard, ComeON and Leo Vegas. They are all established and trustworthy which makes them the most used ones in the region. Some smaller local bookies are growing a lot rapidly like Scandicbet and Casinostugan. There are tons of other different bookies or spelbolag, and more are coming every day.
However, not one of these bookies are registered in Sweden since government-controlled SvenskaSpel has a monopoly on betting but that is about to change when Swedish government now looking to open the market a bit more.
In the UK the bookies need to have a license from UK Gambling Commission which is the only company that gives out licenses in the UK. The most popular bookies in the UK are Bet365, Ladbrokes, Paddy Power, Sky bet and Betfair. These have been industry leaders for a long time now. However, it looks like the Nordic giants LeoVegas and Unibet are increasing in popularity and foothold in the UK.
The major bookies you will see on a lot of jerseys all around the world because they love to have their logo on different sports team gear and they get a large return through player awareness.
In US gambling are little different than the rest of the world since sports betting is banned in most of the States. The only state that allow sports betting are Nevada, Oregon, Delaware and Montana.
When it comes to online betting Bet365 is still the main one but Bovada, MyBookie, Intertops and xbet are some of the main bookies in America.
Spain is crazy about sports and especially football. However, their gambling industry is heavily taxed, regarding both gambling winners and gambling operators. The most popular gambling operators are not that different from the UK with Bet365 being the main one.
So, universally speaking, we can say that you are able to travel the world and in every area find that sports betting are a popular pastime. Though the medium through which players make bets may change, the industry is strong and the major gambling operators are continuing to grow.