2. World Cup of Soccer/Football
Location: Rotates (2014 Brasil)
Countries participating: 32 (plus qualifying)
TV audience: 1B+ viewers for the Final
Summary: The crescendo is rising for the 2014 World Cup in Brasil. Since the United States hosted the World Cup in 1994, there is a significant following state-side, plus every continent has something to cheer for. No question that outside the Olympics, this is the world sport.