Well, this is one of the weirdest partnerships I have ever seen.
The Buccaneers announced a partnership with Florida Hospital yesterday that welcomes new rookies into their “Bucs Babies” program. What it does is welcomes newborn babies into the world – as Bucs fans.
Apparently it has been happening all month long, but the announcement was made 22 days into the month. Babies born in the month of May are dubbed Bucs fans and given a slew of items.
“We are thrilled to partner with Florida Hospitals to implement this creative program in the Tampa Bay community,” said Buccaneers COO Brian Ford via the team’s official website. “You are never too young to be a fan, and we are excited to welcome the newest generation of Bucs Babies and their parents to the Buccaneer family.”
After the child is born, they are given a baby uniform and a press conference type backdrop for photo opportunities. Along with the uniform, families also receive a signed photo of Coach Lovie Smith and a chance for their family to win a VIP Bucs Prize Pack that includes four Club Tickets, VIP Sideline passes and pirate ship passes to one home game.
Sponsors that are a part of the deal also chip in to give families training camp gear. That gear includes diapers, wipes, creams and coupons courtesy of Walgreens, a bib from Verizon Fios Quantum, coupons from Dominos, product samples from Pepperidge Farm and a free subscription and contest offer courtesy of the Tampa Tribune. Florida Hospital was also granted exclusive access to Raymond James Stadium every spring to host Birthday Parties on the pirate ship for it’s Bucs Babies.
“Florida Hospital is committed to creating a healthier community. We are excited to partner with the Tampa Bay Buccaneers on a number of health initiatives throughout the year. So it’s only appropriate to kick off the season by drafting all newborns and their families into the Bucs Babies program and presenting them with an official Bucs baby uniform along with health and wellness items,” said Mike Schultz, President and CEO of the Florida Hospital West Florida Region.
The program is in place at five local Florida Hospitals and runs through the month of may.
What if you want nothing to do with the Bucs though?!
It’s pretty sad when a team that can’t fill their stadium starts to force itself on helpless newborns.