Barclays Center sprays “signature scent” through arena vents

  • PTP Staff

(Credit: Washinton Post)

Barclays Center, the home of the Brooklyn Nets, is filled with modern day luxuries to enhance the game day experience for fans. After all, they are trying to one up the New York Knicks in every facet for New York City supremacy. Almost every new arena has amazing features. But Barclays Center is going one step further, as apparently the area vents pump out a “signature scent.”

Via Deadspin:

DNAinfo reports that the Barclays Center has its own signature scent wafting through the HVAC system, meant to “enhance the consumer experience and build brand identities.” That phrasing is gross, but it is often said that scent is the most evocative of the senses. The sickly-sweet fragrance that one ticketholder compares to Axe body spray? That’s the Nets’ madeleine.

Maybe the scent made the Nets players light headed, and that explains why they were ousted in the first round of the playoffs by the Derrick Rose-less Chicago Bulls. Maybe Jay-Z is pumping ROC men’s and women’s fragrances through the vents so they will subconsciously go buy them. Whatever the case, the ultimate game experience for a fan is the team winning. Memo to the Nets: More W’s, less perfume.


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