Although we sometimes like to believe that professional sports are all about passion and competition, there are often painful reminders that it is a business. A very major business move may be on the way in basketball. NBA jerseys could be a great marketing point. According to NBA deputy commissioner Adam Silver, sponsorships will likely appear on NBA jerseys by the 2013-2014 seasons. This idea has been thrown around for a while now, but has not yet been enacted. The NBA will become the first major North American sports league to have advertisements on their jerseys.
The amount of revenue that could be brought in by this is unclear, but you have to imagine that it would be very substantial. Even a small advertisement space would be in very high demand.
This comes after last season’s lockout, where owners complained about not being able to make a profit with their franchise. Very recently, Micky Arison said that the world champion Miami Heat will probably lose money this season.
Don’t get me wrong, it’s not like the NBA owners are on a Ramen Noodle diet. But still.
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