A partnership between Major League Baseball and T-Mobile was revealed today at the International Consumer Electronics Show (CES) in Las Vegas, Nevada. Baseball dugouts might have been the last bastion in America still using the traditional receiver with coiled cord and clunky base, but no more. Beginning this season, managers can simply call (or why not text) the proverbial bullpen coach with the player they want to warm up or bring in. An interesting business twist to the deal is that teams will have to opt-in, given that many may have partnerships with the “Big 3″ carriers (Verizon, AT&T, or Sprint). So could this put teams at a competitive advantage (or disadvantage)? I presume the systems would be set up by stadium and teams would be using the same, implementation details are still sparse.
You have to wonder how security might work for this, is there any way that the system could be hijacked or errant calls placed to the bullpen phone? What about a manager making bullpen calls from the clubhouse after being ejected? Or that prankster lefty bullpen guy stealing the phone and taking silly photos? In the age of Twitter posting phone numbers of reporters or other figures of public interest, mathematics says it’s bound to happen! We could see something like this!
Follow us on Twitter (@rbts_sk)