WATCH: LeBron James kicks of the NBA’s playoff promotions with first commercial

LeBron James starred in NBA’s first playoff commercial

I’m thinking this meeting between the NBA’s marketing gurus probably took a grand total of two minutes when discussing who should kick off the first NBA playoff commercial. I suppose you could have went with Carmelo Anthony, Kevin Durant, Kobe Bryant and Chris Paul, but why not go with the game’s best player?

The Heat look like they will be playing the Milwaukie Bucks which may not be that interesting, but watching LeBron start the defense of his title should be compelling enough.

Check it out:





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